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[FONT=droid_sansregular]How To Optimize Your Youtube Videos[/FONT]
[FONT=droid_sansregular]Strategy[/FONT]
[FONT=droid_sansregular]Write optimized titles, tags and descriptions for your content.Why it Works[/FONT]
[FONT=droid_sansregular]Metadata[/FONT]
[FONT=droid_sansregular]helps YouTube index your content. This is critical to building views from search and suggested videos.[/FONT]
[FONT=droid_sansregular]How to Do it[/FONT]
[FONT=droid_sansregular]Use optimized keywords and formatting when writing metadata for your videos.[/FONT]
[FONT=droid_sansregular]Title[/FONT]
[FONT=droid_sansregular]Make it compelling – this is your video’s headline. Title and thumbnails are often the primary elements driving viewers' decisions of what they'll watch next. If your video's title showed up in a search, would you click on it?[/FONT]
[FONT=droid_sansregular]Tags[/FONT]
[FONT=droid_sansregular]Tags are descriptive keywords that will help people find your videos. Create a set of standard tags for your channel that can be applied to any video you publish. (E.g. filmmaking, animation, comedy, “Funny Videos,” “Pet Videos,” etc.)[/FONT]
[FONT=droid_sansregular]Only the first few sentences of your description will appear in search results or above the fold on a watch page – so make them count! Follow a template for all of your video descriptions to create consistency.[/FONT]
[FONT=droid_sansregular]A video description should:[/FONT]
[FONT=droid_sansregular]Strategy[/FONT]
[FONT=droid_sansregular]Write optimized titles, tags and descriptions for your content.Why it Works[/FONT]
[FONT=droid_sansregular]Metadata[/FONT]
[FONT=droid_sansregular]helps YouTube index your content. This is critical to building views from search and suggested videos.[/FONT]
[FONT=droid_sansregular]How to Do it[/FONT]
[FONT=droid_sansregular]Use optimized keywords and formatting when writing metadata for your videos.[/FONT]
[FONT=droid_sansregular]Title[/FONT]
[FONT=droid_sansregular]Make it compelling – this is your video’s headline. Title and thumbnails are often the primary elements driving viewers' decisions of what they'll watch next. If your video's title showed up in a search, would you click on it?[/FONT]
- Always represent your content accurately.
- Offer keywords first, branding at the end.
- Create a title that reinforces the thumbnail - make sure that together they tell a cohesive story.
- For serial content, add the episode number to the end of the title.
- Update video titles so they continue to grab views.
[FONT=droid_sansregular]Tags[/FONT]
[FONT=droid_sansregular]Tags are descriptive keywords that will help people find your videos. Create a set of standard tags for your channel that can be applied to any video you publish. (E.g. filmmaking, animation, comedy, “Funny Videos,” “Pet Videos,” etc.)[/FONT]
- Include a mix of both general and specific tags.
- Use enough tags to thoroughly and accurately describe the video.
- Update catalogue videos’ tags when new search trends emerge.
- Properly format tags to ensure proper indexing of your video.
- Include keywords from your title in your video’s tags.
[FONT=droid_sansregular]Only the first few sentences of your description will appear in search results or above the fold on a watch page – so make them count! Follow a template for all of your video descriptions to create consistency.[/FONT]
[FONT=droid_sansregular]A video description should:[/FONT]
- Accurately describe your video in one or two concise sentences.
- Describe your channel and link to your channel page.
- Drive viewers to subscribe (and include a subscribe link).
- Link to other episodes or related videos and playlists.
- Include links to your site and social media presence.
- Link to sites, videos, channels or users referenced in your video.
- Include your channel’s release schedule.
- Include links to time-codes in the video for long-form content.
- Include a recurring keyword tagline. The keyword tagline is a group of sentences that describe your channel. They should include several search-driven keywords. Repeating this tagline in episode descriptions will inform first-time viewers about your channel.