I've just published a post on my blog entitled "Are Your Objectives Smart?"
I imagine many of you will be interested in it. Feel free to check it out. Basic stuff and so many of you may have a good grasp of smart objectives already. It won't hurt for any of you to check it out anyway!
Out of interest, what are some of your objectives? They don't necessarily need to follow the S.M.A.R.T. framework. You may even write them after reading my blog. (Thank you if you read it!)
Personally, with my record label, I have one artist who I want to develop. A couple of my objectives specific to him are:
Number One
Create a local buzz around his debut release. I plan to release two free singles before his instrumental album. A few of those on the label will interview people in the city center with a survey (a lot of detailed specifics with the survey will come in to play). The survey will gain the data in which we can measure the success of our marketing efforts.
I hope to achieve a 5% awareness of his brand after the first single, with it rising to 15% by the second. After the album drops, I ideally want 30% of participants I ask to have heard of the album or the man behind it.
Number Two
In regards to downloads, I aim to achieve 100 downloads of each single release within the first two weeks. I plan to distribute the two singles within 2 weeks of each other. Therefore, the total aim is 200 free downloads - in the process collecting 200 email addresses for my newsletter.
Hopefully this will see the albums sales come to around 100 within the first week of release, at the (currently planned) price of £3. This will rise to 150 by the end of the second.
Number Three
Additionally, radio play is on my list of priorities. Not for the radio play itself, but building a personal relationship and an awareness with local radio hosts to both myself, the label, and the artist in question.
There are 5 stations in my region I wish to contact, and would like each of the singles to be played on at least 5 different shows - potentially on the same station. Ambitious, I know. But I believe we can achieve it.
Furthermore, there's one particular show I wish to secure the producer an interview with. Though, the idea is still up in the air right now - the producer has a thing about "being in the spotlight"...
So there are a few of my objectives for this specific release. What are some objectives you're working towards right now or planning to work towards in the future?
Cheers,
Jordan
I imagine many of you will be interested in it. Feel free to check it out. Basic stuff and so many of you may have a good grasp of smart objectives already. It won't hurt for any of you to check it out anyway!
Out of interest, what are some of your objectives? They don't necessarily need to follow the S.M.A.R.T. framework. You may even write them after reading my blog. (Thank you if you read it!)
Personally, with my record label, I have one artist who I want to develop. A couple of my objectives specific to him are:
Number One
Create a local buzz around his debut release. I plan to release two free singles before his instrumental album. A few of those on the label will interview people in the city center with a survey (a lot of detailed specifics with the survey will come in to play). The survey will gain the data in which we can measure the success of our marketing efforts.
I hope to achieve a 5% awareness of his brand after the first single, with it rising to 15% by the second. After the album drops, I ideally want 30% of participants I ask to have heard of the album or the man behind it.
Number Two
In regards to downloads, I aim to achieve 100 downloads of each single release within the first two weeks. I plan to distribute the two singles within 2 weeks of each other. Therefore, the total aim is 200 free downloads - in the process collecting 200 email addresses for my newsletter.
Hopefully this will see the albums sales come to around 100 within the first week of release, at the (currently planned) price of £3. This will rise to 150 by the end of the second.
Number Three
Additionally, radio play is on my list of priorities. Not for the radio play itself, but building a personal relationship and an awareness with local radio hosts to both myself, the label, and the artist in question.
There are 5 stations in my region I wish to contact, and would like each of the singles to be played on at least 5 different shows - potentially on the same station. Ambitious, I know. But I believe we can achieve it.
Furthermore, there's one particular show I wish to secure the producer an interview with. Though, the idea is still up in the air right now - the producer has a thing about "being in the spotlight"...
So there are a few of my objectives for this specific release. What are some objectives you're working towards right now or planning to work towards in the future?
Cheers,
Jordan
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