Music Production – Just another WordPress site Still gonna tinker it a little bit but i would love to get some feedback. The idea is i will eventually be selling beats through this website.
Music Production – Just another WordPress site Still gonna tinker it a little bit but i would love to get some feedback. The idea is i will eventually be selling beats through this website.
Hey, if this is your first website build it isn't a bad effort.
Having said that, there are a few things I would recommend you change to improve your chances of making sales.
Have you ever heard of the term "above the fold"?
In web design terms it means you want to have all your valuable assets visible instantly.
You don't want a visitor scrolling down the page to find the content you want them to take action.
So in your case, your store should be on your homepage right at the top where it can be seen instantly.
Slideshows and large headers actually decrease and distract users especially on e-commerce stores!
You wanna keep your homepage real short. Forget about the intros and niceties, save those for other pages.
You want people to start playing your music instantly (taking action)
They don't need to guess what they have to do or where they have to go because all they can do is press play or buy and that is exactly what you want.
I would also remove the ads from the home page, they are not relevant so no one looking to buy beats is going to be clicking on them.
I would recommend putting the app sumo plugin on your site for tracking users through the heatmap. You will see just how visitors go down your homepage!
A lot of that stuff is not needed. The call to action button doesn't go anywhere of merit. If it directed me to your store it would work better, but it doesn't take me to where I should be going to and that's to your beats.
As a visitor I could be hitting the back button because your making it hard for me to get to your music and you really don't want that!
You need a player on your site, it's what buyers are used to seeing and not having one decreases your chances of sales because your forcing visitors to go from product to product to hear what you have to offer.
Plus the page is in the wrong order, you have a big white space above the fold, then you have some text, then a product list and then finally your store.
It's another turn off that will have visitors hitting that back button!
So rethink your homepage and your store page and track what your visitors are doing using the heatmap.
Don't change anything yet, track what they are doing and see just how many people are hitting your store, I know from experience in ecom that your stats will be low!
See where they go to next and then work on those pages next. Figure out where the hotspots are and place your most valuable assets in those key positions. Above the fold
Good luck