As long as I'm here, I'm going to show one more thing
https://soundcloud.com/aj4evers
This is Aj Evers.
Aj Evers is a rapper very close to where I live.
I don't like AJ's music. I don't think he's that good. That's just my opinion, but let everyone here draw their own conclusions.
https://soundcloud.com/sodeytherapper
This is a rapper who went to my high school. He started doing shows under AJ. Personally, I think Sodey is better than AJ, but that's not the point.
All AJ and Sodey were doing when we were in high school was doing open mics at 20 person venues and every once in a while doing a paid gig. They were handing out CD's, talking to other performers, inviting kids from school. And guess what? Now I'm posting AJ's stuff on this forum and I don't even like it.
Notice that both these kids have more followers than Bandcoach, a music guru who is the biggest contributor on this site. AND sodey actually has two sound clouds.
https://soundcloud.com/jsodey
Now it's true that BC has more plays, but I personally think followers are more important.
We all want to make good music, right? We all went to get better and make great music. But honestly, we need to start looking at how much of it is talent and how much of it is just raw effort.
It's the same thing with stand-up comedy. It's really not about being funny. You better pray you're at least funny. It's about desire. It can take a decade before you're even considered good at stand up comedy. It may take years and years of boos and forced laughs before you get to a good place. Very few comedians have bypassed that process.
Hopsin (who is a great person to study when you talk about marketing your own music) said, with regards to signing people to his funk volume label, it doesn't matter how good they are. It doesn't matter if they are the next big emcee or if their lines are just insane. What matters is whether or not they are building something. If they have talent and that's it, they are just going to slow the team down.
You need to approach music like stand up comedy. You need to approach marketing like you are a product. I see nothing unique in Sodey's music right now, and maybe that will change, but I've watched this kid since he was 14 and he has ****ing desire. He is going to be something for sure. AJ too.
So how much of this business is effort and how much is talent? I am positive that an amazing producer doing nothing to market himself will fail and a shit producer doing everything to market himself will succeed.
I don't know what the percentage would be, but let's think about it. 50% talent, 50% effort? 40-60? I would go as far to say that it's 15-85.
Everybody reading this, DO NOT spend your life in a bedroom making music for 20 people, and then falling asleep to AJ Evers performing on MTV.