Out of interest, what sort of strategy have you got in place now? In terms of retaining fans?
A newsletter and a website? If not, that would be one of my first recommendations.
The key to marketing is understanding what the consumer wants before you create a strategy. A strategy that's backwards, from your product to the consumer.
I'll be going more in depth on my blog in the coming weeks and months (
Internal Affairs). There are two blog posts already published, which you may find useful. Feel free to check them out.
However, if you would like, you can email me on
newsletter@internalaffairs.co. I'd be happy to personally help in anyway I can.
Hope I've helped,
Jordan
P.S. I'd suggest not to bother with the coast 2 coast mixtape until you have a good foundation. Scrap that, I'd suggest not to bother with the coast 2 coast mixtape. I've never heard anyone report returns befitting of the sort of price you pay for the promo.