For me I may give away a free lease or cheapen the lease here and there, but exclusives is a whole other ball game. If you're lucky I'll charge $200. One huge reason I charge $500 is because in my contract, currently, I don't accept royalties. So I shot up the price to make up for it.
If a person buys an exclusive and knows what they're doing, they'll make 2-3 times the money they paid for it. So, why should I play the fool? Free lease? maybe, free exclusive? Forget that. You better be somebody super famous for me even to consider that.
forgive my rant.