Are there any tricks to the trade?
There are certain business aspects to take advantage of when trying to make money in the music business. Therefore, it's in your best interest to continue learning about the the various tools and resource available to you when looking for people to work with.
What's an effective way to find rappers to buy or simply use your beats?
The most effective way to find people who are serious about releasing beats and willing to pay is by determining if they make thier living in the music business or not. The only way to make money in this business is to spend money with professionals. Remember, most of us have money to pay for our necessities, bills, etc.
Do you have to seek them out yourself, are there ways to attract them towards you?
Yes, the best way to attract music professionals toward you is by establishing yourself within their fan base and seeking them out yourself. In other words, if fans like you, they'll like you; in most cases. Ultimately, listeners determine the songs they like, it's your job to find all of the listeners who like the music you make.