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Thread: 11:11 Music Business Podcast

  1. #1
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    11:11 Music Business Podcast

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    My name is Alden from Houston, TX and Iíve got just over 15 years of experience in the music industry as a music business consultant.

    Some of my clients are:

    Chamillionaire (former)

    Sound M.O.B. who produced Litty for Meek mills and Feel Me for Tyga featuring Kanye West.

    June James who produced YFN Lucciís Key to the streets featuring Quavo from the amigos and YFNís latest hit Everyday we Lit.

    Slikk Muzik who produced for Arianna Grande, Jamie Foxx, Sophia Reyes, Tank and some other.

    Snizzyonthebeat who produced lil Wayneís Nightmares of the Bottom

    And I work with several indie labels and artists/

    Recently Iíve started a music industry podcast entitled the 11:11 Podcast that touch contract terms and issues, interviews of some of my clients and colleagues and Iíll also tell some personal stories from time in the music business.

    Below is a link to the intro episode of the podcast. If youíve got any questions or topics that youíd like covered let me know and Iíll touch on them.

    http://bit.ly/2DhcvR3
    Last edited by agivens; 01-11-2018 at 10:07 AM.

  2. #2
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    I'd like for you to touch on the myth of the level playing field w/respect to how the Internet has changed and is changing the music business for better and worse.

    Looking forward to you sharing personal stories as I always wanted and want to know the realities of the business as opposed to the fantasies.
    Last edited by OGBama; 01-11-2018 at 08:53 AM.
    "Once black music leaves its original context, it begins to take on different meanings and serve different functions, and it is interpreted very differently." Portia Maultsby

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    Had the wrong link; corrected

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    The internet has created an opportunity for music to be heard that didnít exist before.

    Itís a great time to be a consumer and an even better time to be a fan of music. To think that 200 years ago you had to be at a live performance to hear music and now people can carry around an endless supply of songs and playlists on their mobile device.

    On the creator side of things, you can buy a computer, purchase/illegally download software with some plug ins, get some monitors/headphones and teach yourself about mixing and create (somewhat) radio quality material. Technology has lowered the bar for entry into music as a creator. Some people are calling themselves producers and rappers when in the past they would just be fans of the music bc there was a time when, if there wasnít a legit $100,000 studio set up they wouldnít have had the opportunity to create without picking up an instrument. This isnít a bad thing.

    Technology has also destroyed the distribution system. There was a time when few songs were recorded and even few were released. Now with digital distribution anyone has the ability to upload their music onto the internet with the chance to access millions of people.

    With more creators than ever before uploading music and giving people access to more music than ever before it creates a white noise that only a few can break through and actually get the attention of a segment of the public.

    Getting attention requires marketing and marketing requires money.

    So in the end the big players with the big money are still going to get the general publicís (consumers) attention which means be on the radio, be on tv and perform at the largest venues. How much will all of that matter in future since the younger people donít watch TV, donít listen to radio and promoters are finding it harder to sell out large venues? Who knows.

    Creators without large budgets will need to carve out their own niche segment of consumers that they can call fans. So if youíre not doing something unique that has a clear demand outside of the mainstream or have a large marketing budget (or plan to get one) then call it quits bc you likely wonít get above the white noise of your genre.

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    So I’ve started getting a lot questions as to what it is exactly that I do. Generally, I serve as the liaison between the creative person and any business opportunities that come their way. That’s a really broad answer so i’ll provide more detail.


    60%Negotiating and drafting production contracts/publishing contracts and recording contracts.


    5%Helping clients get their business formation paperwork together i.e. DBA, EIN, LLC., become a member of a performance rights organization and contracting personnel


    30% Creating/executing project plans for recording, marketing/promoting, and releasing material.


    5%Provide reports based on social media, email and website metrics.


    ----------------------------------------------------------------------------------------
    Here’s a list of some of my current tasks for the weekend...


    Create a project plan for June Jame's Hit Cartel releases through Empire


    Turn in red-line version of Kirk Franklin/Newsboys production agreement for Slikk


    Follow up with Publisher's for Sound MOB publishing offers


    Follow up with Youngboy NBA's people regarding "Chosen One" production agreement


    Send music to Cardi B's manager, senior VP at 300 and Youngboy NBA's manager


    Record Mechanical Royalty Podcast


    Follow up on release forms for Slikk's documentary and possible distributor


    Follow up with Silento's people on Body Love placement for Slikk


    record mechanical royalty podcast


    Let me know if you have any questions about the music industry!

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