IK always supports its loyal customers with FREE updates, FREEBIES on Twitter/Facebook/Tumblr/Google+ AND Jam points for discounts on IK products. That all takes time and company resources. Not to mention our sales and Group Buys we run regularly because we have such a large and varied product selection. SampleTank 3 is being worked on, quality takes time. Movies take YEARS to write, cast, shoot, edit and all that good stuff before you ever even see a trailer.